Celebrities to Help with Affordable Care Act Implementation
What do the following names; Jennifer Hudson, Amy Poehler, Michael Cera and Kal Penn, reps for Oprah Winfrey, Alicia Keys, and Bon Jovi have in common?They are all celebrities that have shown some interest and willingness to help with the Affordable Care Act Implementation this fall. These individuals were in attendance at the White House this Monday July 23, 2013 for a meeting where President Barack Obama made an appearance himself. The goal of the meeting was to discuss various methods and ways to get Hollywood celebrities to help in the process of reaching out to younger individuals and getting them to sign up for health insurance under the Patient Protection and Affordable Care Act. This is a continuation of the administration multi-phase approach of spreading the word with regards to the open enrollment period starting October 1, 2013 and ending in March 2014
White House representative stated the President told the artists “They could help reach young uninsured Americans who will be vital to his signature law’s success. Insurers need healthy young customers to help offset the costs of older, sicker consumers.”
The department of Health and Human Services, and the President are aiming to have an estimated 7 million individuals in the Health Insurance Market place between 2013 and 2014. The Market places will be established either by the state of the federal government. It is estimated that 2.7 million young people will be eligible to enroll for health insurance using the online market place.
This meeting with Hollywood celebrities follows a failed attempt by the administration at getting the NFL to help out with recruiting pro football players to help with the rollout of the Affordable Care Act. The attempt failed after two GOP senators sent a letter to NFL officials.
“Given the divisiveness and persistent unpopularity of this bill, it is difficult to understand why an organization like yours would risk damaging its inclusive and apolitical brand by lending its name to its promotion,” wrote Senate Minority Leader Mitch McConnell, R-Ken., and GOP Whip John Cornyn of Texas.